Master of Science in Global Marketing - distance learning, 100% onlineOur MSc in Global Marketing provides you with a comprehensive understanding of the theory and practice of global consumer marketing and business-to-business marketing at an advanced level. It will give you both specific and transferable skills, and a range of effective analytical techniques required for effective tactical and strategic marketing management. Modulesinclude Strategic Organisation, New Media & Social Network Marketing, andGlobal Account Management.
Berufsfeld / Zielpublikum
You will learn about how global organisations manage resources and change; and you will understand the evolving theories and practices surrounding the management of people in different cultures.
Schwerpunkte / Curriculum
Core modules include Strategic Organisation, Managing Finance, International Business and Emerging Markets, Managing in a Multicultural Context, Marketing Management, and Marketing Research. You will then specialise by choosing to study two of the following four elective modules: Consumer Behaviour, Marketing of Services, New Media & Social Network Marketing, and Global Account Management. You will complete your degree with an original dissertation.
The programme is composed of six core modules, two elective modules and a dissertation (for a total of 180 credit points). Your first module will be nine weeks in length where you begin with a week long brief introduction to the programme, the learning platform and then continue with the module content. Each following module is eight weeks in length. By taking one module at a time you can explore a specific subject in depth without distractions.
|
|
