MBA in Marketing (distance learning, 100% online)Our MBA programme offers a comprehensive education and postgraduate qualification in all aspects of management, while enabling you to customise your study to meet particular work and career needs. It adapts to the constant changes in global business practices, as well as to the individual needs of the busy professionals who study with us. The experience of truly global collaboration will itself benefit you in any international working environment.
Berufsfeld / Zielpublikum
Our Master in Marketing includes focused knowledge that enables managers to make informed, influential decisions that support the development goals of their organisation or business, through such modules as Market Research, Consumer Behaviour, and Services Marketing.
All University of Liverpool online Masters programmes are taught 100% via the Internet, giving career professionals access to a level of higher education that may otherwise be out of reach because of work or family responsibilities.
Schwerpunkte / Curriculum
The programme comprises five core modules and three electives, culminating in a dissertation.
Core Modules
- Corporate Strategy
- Managing the Environment
- Managing Resources
- Managing People
- Managing Change
Elective Modules
- Marketing in a Global Environment
- Marketing Research
- Services Marketing
- Consumer Behaviour
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